Design
Soft Power
Report
Brand Britain— London
Preface
London has had some bad press but with the Olympics ahead, can its burgeoning design scene save the day?
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01The Olympic village
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02Liverpool Street with the Gherkin behind
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03Kay Hughes at the Olympic committee
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04Barking Town Square
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05Vauxhall Tube station
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06Dalston overland station
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07"Boris" bikes
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08Regent's Park runners
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09Mark Brearley
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10Dalston overland station
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11Native's loudspeakers for Bowers and Wilkins
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12Morten Villiers Warren
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13Native's earphones for Bowers and Wilkins
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14Native design office
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15Canary Wharf
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16Seating area at Brixton's Windrush Square
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17Rainham footbridge over marshland
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18Bethnal Green area
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19RSPB Centre, Purfleet
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20Georgian buildings next to Regent's Park
Related
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Affairs / Soft Power
Tender is the might
Issue 49
Conceived of only 21 years ago, already most nations want a “soft power” strategy – a way of winning the world over without resorting to military-industrial might. Monocle has indexed the top 30 soft power nations, which…
Edits / Soft Power
A question of taste
Issue 49
Italians have never really believed in hard politics. They’ve always known that the root to real power is through a person’s stomach, and have acted accordingly, building up an enviable array of world class food and drink…
Affairs / Soft Power
Soft central
Issue 59
Monocle's third annual Soft Power Survey is an attempt to push the debate on where soft power comes from and how to use it. With current shifts in the global power balance, never has it been more relevant.
Affairs / Soft Power
Dungaree diplomats
Issue 29
When a flood devastates Uganda or an earthquake strikes Pakistan, Germany’s THW gets some of the first aid workers on the ground. Mostly volunteers, they are part of Germany’s soft power arsenal.
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Business / Soft Power
Ethics work
Issue 49
Germany’s economic status exceeds its place in the world power order. With a touching lack of marketing sophistication and sturdy business values, Europe’s powerhouse has achieved soft power almost by accident.
Culture / Soft Power
Telly Cities
Issue 55
No matter how much money and effort is put into marketing your city, if you want tourists to visit and everyone to know its name, nothing compares to having a popular TV series being filmed in your city. Monocle looks at…
Affairs / Soft Power
Acting funny
Issue 34
Takeshi Kitano AKA “Beat Takeshi” is a big-league comedian and film director who emerged from working-class roots and rose to fame with his TV programmes and gangster films. This year, he’s published his autobiography.
Affairs / Soft Power
Rebrand Britain
Issue 36
Great Britain hasn’t seemed quite so great in recent years, its image damaged by unpopular wars and the banking crisis. But with the new coalition government bedded in and the Olympics on the horizon, experts from the…
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Affairs / Soft Power
The new soft sell
Issue 39
Which countries get their way in the world without having to resort to military might? Who are the soft power leaders who know the value of well-placed aid or a good pop star? Over the following pages we name the top 25…
End Point / Soft Power
Observation
Issue 22
How can a nation get its voice heard on the world stage and encourage trade and tourism? If you don’t have resources and the weight of numbers on your side, then maybe it’s time to wield some ‘soft power’. By Tyler Brûlé…
Affairs / Soft Power
Voice of a nation
Issue 38
Singer Nana Mouskouri is now retired but her songs remain inseparable from Greek culture. She’s a staunch nationalist, having lived through Greece’s transition to a democracy, and is determined that her proud country will…
Design / Soft Power
Brand Britain
Issue 49
London has had some bad press but with the Olympics ahead, can its burgeoning design scene save the day?