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Much like data processing and higher education, the market for healthcare has gone global. From Bangkok to Bangalore, Monterrey to Malaysia, peripatetic consumers have made medical tourism a €29bn international industry, growing by nearly 30 per cent each year. Fuelled by rapidly expanding – and ageing – middle classes, some 6.5 million people in both the developed and developing worlds are now shopping for medical services much as they would any premium product: with a focus on cost, quality and convenience.

“More than 3.2 billion people will…

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