Business

Doggie style— Japan

Preface

The Japanese are going bonkers over their canines. But with the market for doggie products reaching saturation point, what’s next for the lucrative industry? Funerals and hotels apparently.

Hannari, Smash poodles, Toshinori Omura, Yuki Minamimura

Walking out into the Daikanyama sunshine, Chuto is freshly coiffed after spending three hours and over ¥10,000 (€90) at the salon of one of Tokyo’s most sought-after hairdressers. Chuto’s looking sharp in cargo pants and a checked shirt. One detail – Chuto is only a foot tall. And he’s a Yorkshire terrier. In fact he’s one of the world’s luckiest canines. Every animal should be so fortunate as to be a pet dog in Japan, where dogs are doted on like nowhere else. It’s a luxurious world of tiny jeans and big hair, ayurvedic beauty treatments and…

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