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Great Britain hasn’t seemed quite so great in recent years, its image damaged by unpopular wars and the banking crisis. But with the new coalition government bedded in and the Olympics on the horizon, experts from the fields of politics, culture, and academia tell us how Britannia can rebrand itself and rule the waves again.
Issue 59
Monocle's third annual Soft Power Survey is an attempt to push the debate on where soft power comes from and how to use it. With current shifts in the global power balance, never has it been more relevant.
Issue 49
Conceived of only 21 years ago, already most nations want a “soft power” strategy – a way of winning the world over without resorting to military-industrial might. Monocle has indexed the top 30 soft power nations, which…
Issue 49
A new robust approach to diplomatic relations marks a break with tradition for Canada. And many believe it has damaged the nation’s soft-power credentials.
Issue 36
Great Britain hasn’t seemed quite so great in recent years, its image damaged by unpopular wars and the banking crisis. But with the new coalition government bedded in and the Olympics on the horizon, experts from the…
Issue 49
Germany’s economic status exceeds its place in the world power order. With a touching lack of marketing sophistication and sturdy business values, Europe’s powerhouse has achieved soft power almost by accident.
Issue 55
No matter how much money and effort is put into marketing your city, if you want tourists to visit and everyone to know its name, nothing compares to having a popular TV series being filmed in your city. Monocle looks at…
Issue 38
Singer Nana Mouskouri is now retired but her songs remain inseparable from Greek culture. She’s a staunch nationalist, having lived through Greece’s transition to a democracy, and is determined that her proud country will…
Issue 22
How can a nation get its voice heard on the world stage and encourage trade and tourism? If you don’t have resources and the weight of numbers on your side, then maybe it’s time to wield some ‘soft power’. By Tyler Brûlé…
Issue 7
It’s a short drive from the sleek corniche in Beirut to the bountiful souk in Damascus but the residents of these two great cities eye each other with a distinct lack of neighbourly affection. It doesn’t help when you…
Issue 49
London has had some bad press but with the Olympics ahead, can its burgeoning design scene save the day?
Issue 49
Italians have never really believed in hard politics. They’ve always known that the root to real power is through a person’s stomach, and have acted accordingly, building up an enviable array of world class food and drink…
Issue 39
Which countries get their way in the world without having to resort to military might? Who are the soft power leaders who know the value of well-placed aid or a good pop star? Over the following pages we name the top 25…
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