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If I wasn’t orchestrating a team of 40 to produce this magazine, make audio programmes, direct films and run our shops then I’d do my best to get all of them to work with me on the city hotel I’ve been wanting to launch for the past few years. As we had a bit of time over the holidays to think about what does and doesn’t work in the world of inn-keeping, we ­decided to do the next best thing to ­actually opening a property and worked on the planning, brand book and house rules for our fantasy inn.

As the world’s hoteliers spring back to life by re…



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