Perhaps unfairly lumped in with Russia, India and China, Brazil has natural assets – sunny disposition, carnival attitude – that are peculiarly unquantifiable. And as Monocle’s trip to the country discovered, the next 10 years might be its best.
A few ways diplomats in Brasília might turn up the volume on Brand Brazil:
01 Create a global, public service news organisation broadcasting in Portuguese, Spanish, Mandarin, Japanese, Arabic and English.
02 Staff the network with the smartest and best-looking people the nation has to offer.
03 Create a new architectural language for foreign missions and put architect Isay Weinfeld in charge.
04 Turn an existing airline into a global mega-carrier or create a new one.
05 Make Brazil synonymous with the best in service across all sectors.
Issue 15
A posting in an emerging market needn’t mean a five-year hardship assignment. From Port Louis in Mauritius to China’s Kunming, Monocle selects some surprising cities that have elevated themselves from their neighbours as…
Issue 7
Rwanda’s capital Kigali is fast becoming East Africa’s communications hub. Foreign investment and a culture of anti-corruption are behind the boom. Monocle watches a city log on.
Issue 64
Its disastrous wars of the 1990s left Serbia locked out while other former Eastern bloc nations enjoyed the European party. Now, as its creative and business talent discards nationalist fantasies, the world is catching on…
Issue 33
Perhaps unfairly lumped in with Russia, India and China, Brazil has natural assets – sunny disposition, carnival attitude – that are peculiarly unquantifiable. And as Monocle’s trip to the country discovered, the next 10…
Issue 10
Sakhalin, in Russia’s far east, is 6,000km from Moscow, yet a short hop from Japan, its former ruler. Marooned from its Asian neighbours during the Soviet era, the region has so far seen little investment from Japanese…
Issue 22
In Montevideo, the capital of Uruguay, multinational companies are setting up shop, ports are being built to serve the forestry industry and property is going cheap. All the city needs now is a new generation of global…
Issue 30
Once a roaring trade hub, Nepal is now among Asia’s poorest nations. But with huge hydroelectric potential and a prime spot between the world’s two fastest-growing economies, the Himalayan nation could soon regain some of…
Issue 6
Sudan’s government is accused of aiding a genocide in Darfur and so the West refuses to do business with the regime. So how does this failed state cope? Well, for Khartoum the answer is with ease. With the help of Arab cash…
Issue 19
From a southern African state that has gone from hungry nation to food exporter, to a vast new port in Mexico and a sea of trouble in Europe, we pinpoint the places that will make the headlines – for good and bad reasons…
Issue 42
A young Swiss electronics company has a plan to corner the low-tech market with a range of no-fuss, well-made products that just do the job.
Issue 50
The Chinese city of Harbin is quickly establishing itself as a regional power, bringing in investment and cashing in on its food and fashion. Although it’s still a long way off Shanghai, it’s proving that it’s far from grim…
Issue 33
A fast-expanding embassy network and a clever use of its culture mean Brazil is making friends all around the world. Is this just an attempt to secure a seat on the UN Security Council or an emerging nation trying to…
0:00:00 0:01:00