A few ways diplomats in Brasília might turn up the volume on Brand Brazil:

01 Create a global, public service news organisation broadcasting in Portuguese, Spanish, Mandarin, Japanese, Arabic and English.
02 Staff the network with the smartest and best-looking people the nation has to offer.
03 Create a new architectural language for foreign missions and put architect Isay Weinfeld in charge.
04 Turn an existing airline into a global mega-carrier or create a new one.
05 Make Brazil synonymous with the best in service across all sectors.

Monocle 24

× The Pacific Shift

  • The Pacific Shift brings you music from around the Pacific Rim, Asia and beyond. J-pop, K-pop, T-pop and more, Monocle is the soundtrack to your day by the Pacific.

0:00:00 0:01:00

Drag me