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Our time has come

— New Zealand


There are countries that are simply too big to have one time zone, while others have always been a bit eccentric in their time-keeping. But for some, such as New Zealand, enterprising minds are trying to turn time to their economic advantage.

BNP Paribas Security Services NZ, New Zealand Incorporated, New Zealand Institute

Every weekday morning, for a fleeting but glorious couple of hours, New Zealand comes as close as it ever will to leading the global economy, by being the first market of the new day to open. It’s a modest distinction, one that reaps the country little more than occasional first billing on CNN’s financial round-ups. The business activities of this placid South Pacific nation of four million, just west of the international dateline, barely register elsewhere: America is logging off for the day, Europe is heading to bed and the neighbouring markets…


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