Business

Industry

Making scents— Grasse

Preface

A centre of perfume making for centuries, the town of Grasse in the South of France is holding on to its reputation as fragrance capital of the world by developing new technology alongside time-honoured traditions.

Grasse, fragrance capital, perfume making, technology

It is early spring and the yellow mimosa in the fields surrounding Grasse is ready for harvest, the bushes of bright pom-pom flowers bowing in the southern French sun. Thanks to the microclimate along this stretch of the French Riviera – optimum humidity, abundant rain and no shortage of sun – roses, mimosas and violets all thrive. The small hilltop town with a population of 53,000 has been turning these blooms into scent for hundreds of years and today is one of the world’s main assembly points for the raw materials and compounds used in perfume…

Monocle 24

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