Business

Entrepreneurialism

Family jewel— Geneva

Preface

While still a schoolgirl, Caroline Gruosi-Scheufele was representing her family firm Chopard and visiting clients including Imelda Marcos. With her brother and her parents actively involved, business is full of kindred spirits.

Chopard, family-business, watch

Before taking to the international stage, most managers will have been hardened by years of corporate climbing, a boardroom scuffle or two, and have an MBA tucked under their belt. Not so Caroline Gruosi-Scheufele, fourth generation of a Swiss-German watch and jewellery dynasty, and co-president of Chopard (which she co-manages alongside her brother, Karl-Friedrich).

“I was still at school when I was sent to Manila to represent the family,” she says, “and our regional chief was there to greet me with a red carpet and flowers. He looked at this girl…

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