Road to recovery— Paris


Big-name French pharma was conspicuously absent at this year’s annual Pharmagora fair. But far from fading into obscurity, the Paris show has been looking to Francophone African markets and the lucrative bio-organic sector.

Africa, Pharmaceutical, Pharmacy, bio-organic, Sector

Pharmagora! The title of Europe’s leading pharmaceutical trade show has the ring of a macabre Stephen King splatter novel. OK, we added the exclamation mark, but there really was a dose of horror on visitors’ minds at this year’s edition of the event.

In France, the industry has been rocked by a prescription drug scandal involving Mediator, an anti-diabetic drug made by Servier, France’s second largest pharmaceutical company, which is thought to have cost the lives of hundreds – even thousands – of patients (see box). In the cavernous Porte de…

Key products

Weleda (France): Slimming massage oil.
La Maison du Stevia (France): A healthy, zero-fat alternative to sugar.
Pranarôm (Belgium): Vanilla extract, easy- breathing gel for toddlers.
Pierre Fabre (France): Avène thermal spring water skincare products.
Melvita (France): Ecological products for skin and body.

Fair by numbers

26 editions held to date.
400 exhibitors, down from 430 in 2010.
10 countries participating this year.
2 group pavilions: Morocco and Francophone Africa.
24,700 visitors and buyers from 86 countries at the salon.


0:00:00 0:01:00

Drag me