01Slimming massage oil from France’s Weleda
02Issam Laasal, export director at Genpharma
03Pharmacy neon signs
04Trade fair floor
05Pharmacy neon signs
06Melvita organic skin cream
07Pranarôm’s baby range breathing gel
08Blood-pressure monitor
09Stevia herbal ‘no-calorie’ sweetener
10Jean-Christophe Goulemot, Pharmagora exhibition director
11Testing reclining chairs
12Pill boxes
13Range of Avène products from Pierre Fabre
14Weighing scale for pharmacy shops
Big-name French pharma was conspicuously absent at this year’s annual Pharmagora fair. But far from fading into obscurity, the Paris show has been looking to Francophone African markets and the lucrative bio-organic sector.
Weleda (France): Slimming massage oil.
La Maison du Stevia (France): A healthy, zero-fat alternative to sugar.
Pranarôm (Belgium): Vanilla extract, easy- breathing gel for toddlers.
Pierre Fabre (France): Avène thermal spring water skincare products.
Melvita (France): Ecological products for skin and body.
26 editions held to date.
400 exhibitors, down from 430 in 2010.
10 countries participating this year.
2 group pavilions: Morocco and Francophone Africa.
24,700 visitors and buyers from 86 countries at the salon.
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