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Admen of God

— Israel


Imagine trying to sell products to people who don’t watch TV and cannot use the internet. That’s the challenge for students studying at the Haredi Advertising Academy, which trains them in how to make advertisements aimed at their Orthodox brothers.

Haredi. advertising, Hasidic, Orthodox Jews, academy

It’s not every day that Israel Meir Lau, the chief rabbi of Tel Aviv, opens a new college campus. But then the Haredi Advertising Academy is hardly an everyday college. Located in the heavily Orthodox Jewish town of Bnei Brak near Tel Aviv, this is Israel’s – if not the world’s – first advertising school exclusively serving the ultra-Orthodox Jewish community. Launched with 35 students in May 2010, the academy is grooming a generation of ­advertising execs specifically targeting Haredi consumers.

Founded by the mainstream advertising school Habe…


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