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It’s not every day that Israel Meir Lau, the chief rabbi of Tel Aviv, opens a new college campus. But then the Haredi Advertising Academy is hardly an everyday college. Located in the heavily Orthodox Jewish town of Bnei Brak near Tel Aviv, this is Israel’s – if not the world’s – first advertising school exclusively serving the ultra-Orthodox Jewish community. Launched with 35 students in May 2010, the academy is grooming a generation of ­advertising execs specifically targeting Haredi consumers.

Founded by the mainstream advertising school Habe…



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